"HOBO" represents the idea of being free from the expectations of society and following your own path. It's about embracing the things that make you unique and not being afraid to stand out from the crowd. The brand is for people who are bold, creative and individualistic. It's about being comfortable in your own skin and not caring what others think. "HOBO" is about expressing yourself through your clothing and style, and finding your own definition of luxury and beauty.

*Harmonious *Originality *Bountiful *Opportunities"

- or "H.O.B.O." for short. That conveys the idea of a rich hobo lifestyle that's all about being true to yourself and finding opportunities for growth and self-expression.

"RICH HOBO" is all about embracing the best of both worlds - the carefree spirit of a hobo combined with the luxury and sophistication of high-end fashion. It's about being comfortable in your own skin, while still looking stylish and put-together. It's the idea of being a rebel with a cause, someone who's not afraid to stand out from the crowd. It's a little bit tongue-in-cheek, but also empowering and inspiring.

- Tallrikyworldwide